Callswala Platform
CRM & Attribution
Leads, journeys, DNI, Google Ads conversions.
Every feature in CRM & Attribution
Dynamic Number Insertion (DNI) for Call Tracking
Swap phone numbers on your website by UTM, gclid or referrer — so every call is attributed back to the exact campaign that drove it. JS snippet, zero dev time.
Learn moreLead Management with Auto Journey Events
A lightweight CRM with auto-generated journey events from every call, WhatsApp message, form submission and web visit.
Learn moreUnified Customer Journey Timeline
See every call, WhatsApp message, form submission and web visit for each lead on a single chronological timeline.
Learn moreUTM-Based Call Attribution
Attribute every inbound call to the exact UTM source, medium, campaign and gclid that drove it — first-touch and last-touch.
Learn moreGoogle Ads Call Conversion Upload — Automatic
Push qualified-call conversions back to Google Ads automatically. OAuth setup, conversion actions, retry queue — all included.
Learn moreWebhook Integrations — Inbound & Outbound
Receive form submissions as journey events, and send call/lead events to any external system via outgoing webhooks. Includes a test utility.
Learn more