Leads with the full story attached.
Every lead in Callswala carries a unified journey — calls, WhatsApp threads, forms, web sessions — with first and latest campaign attribution baked in.
The problem
Most CRMs treat calls, chat, and forms as separate worlds. Reps see a name and a phone, not a story.
How Callswala solves it
Callswala normalizes phone numbers, dedupes by source ID, and writes a journey event on every touchpoint automatically — so the timeline writes itself.
What you get
Auto journey events
Calls, WhatsApp messages, form submissions and web visits all log themselves.
Phone normalization & dedup
+91-, 91-, 0- prefixes all resolve to the same lead.
First & latest attribution
See the campaign that introduced the lead, and the one that converted them.
Custom fields
Add the fields your business actually uses, not a fixed schema.
FAQs
Can I import existing leads?▾
Yes — CSV import with phone normalization on the way in.
Is there an API?▾
Yes — REST API for leads + a forms endpoint for direct inbound submissions.