Train Google Ads on the calls that actually closed.
Connect Google Ads with OAuth, map your conversion actions, and Callswala uploads every qualified call as a conversion — with retry and backoff if Google blips.
The problem
Smart Bidding only optimizes for what you tell it. If you don't feed back which calls became revenue, you're paying for clicks Google thinks are conversions but you know aren't.
How Callswala solves it
Callswala pairs DNI + tagging + outcome qualification with native Google Ads conversion upload. The full loop, automated.
What you get
OAuth Google Ads setup
Connect once; manage conversion actions in the UI.
Outcome-gated uploads
Only calls tagged 'Qualified' (or your equivalent) get uploaded.
Retry + backoff queue
Failures retry automatically; nothing silently dropped.
gclid passthrough
Uploads include the gclid for click-level attribution in Google Ads.
FAQs
What about Microsoft Ads / Meta?▾
Roadmap — Google Ads is live today; Microsoft Ads and Meta are next.