CRM & Attribution
Stop guessing which channel drove the call.
UTM tags follow visitors from click to call. Every call log carries the campaign that drove it, the medium, and (where present) the gclid.
The problem
Without UTM-aware call tracking, all phone leads collapse into 'direct' or 'organic' — and your paid media reports lie to you.
How Callswala solves it
DNI ties visitor sessions to numbers; the number ties the call to the session; the session carries the UTMs. Every call gets attributed without any rep work.
What you get
First-touch & last-touch
Both are tracked; pick which one drives commissioning.
Multi-touch journey
Full ordered list of campaigns the lead touched before calling.
Custom UTM fields
Track any non-standard UTM your team uses.
FAQs
What about direct callers?▾
Calls without a matched session are tagged 'Direct' with the source phone number preserved.