Blog

Practical notes on call tracking, WhatsApp automation, and reselling telephony in India.

• 12 May 2026 · 6 min read

  What is Dynamic Number Insertion (DNI) and why every Indian agency needs it

  Dynamic Number Insertion is how marketers tie phone calls back to the exact ad that drove them. Here’s how it works, when to use it, and what to watch out for.

• 28 April 2026 · 5 min read

  WhatsApp’s 24-hour conversation window, explained for Indian businesses

  Meta’s 24-hour service window is the single most confusing part of WhatsApp Business. Here’s a plain-English breakdown — and how to design automations around it.

• 10 April 2026 · 7 min read

  How agencies and resellers make real money with call tracking

  Reselling call tracking is one of the highest-margin services an Indian digital agency can add. Here’s the playbook.