CRM & Attribution
One timeline. Every touchpoint. Zero stitching.
Open any lead and see calls, WhatsApp, forms and web visits in chronological order — with campaign attribution on every event.
The problem
Switching between four tools to reconstruct one customer's journey is how leads slip through the cracks.
How Callswala solves it
Callswala writes a journey event on every channel automatically, so the timeline is always up to date — and the lead's first & latest campaign is always one glance away.
What you get
Chronological merge
All channels in one stream, newest first.
Attribution badges
Every event shows source/medium/campaign — and the first vs latest distinction.
Call playback inline
Click a call event to play the recording without leaving the timeline.
WhatsApp thread expansion
WhatsApp events expand into the full thread inline.
FAQs
How far back does the timeline go?▾
Forever — events are never auto-deleted.