Virtual numbers
Tracking numbers for campaigns, website and offline ads.
Campaign-ready numbersCall tracking for businesses that run ads
Know which Google ad made your phone ring
Callswala gives every campaign its own tracking number, sends your calls and form leads back to Google Ads and Meta Ads, and helps your team answer every call.
Set up in a few steps. Works with any website.
Calls by campaignSample data
| Source | Campaign | Caller | Answered by | Sent to ads |
|---|---|---|---|---|
| Google Ads | Villa Project – Search | +91 98••• ••210 | Sales team | ✓ Yes |
| Meta Ads | Weekend Site Visit | +91 99••• ••874 | Sales team | ✓ Yes |
| Newspaper | Sunday Print Ad | +91 90••• ••432 | Sales team | ✓ Tracked |
| Google Business Profile | Maps Listing | +91 97••• ••655 | Sales team | ✓ Tracked |
Works with the tools you already use
Google Ads
Meta Ads
WhatsApp
Google Business Profile
Elementor
WordPress
The problem
You pay for ads. Do you know which one works?
Most leads come by phone. But phone calls do not show up in your ad reports.
❓
You can’t see which ad got the call
Google and Meta show clicks. They do not show who actually picked up the phone.
📉
Your ads learn from the wrong data
If calls are not sent back as conversions, the ad platforms cannot find more people like your real buyers.
📞
Your team misses calls
Calls go to one phone. Nobody knows who was called back and who was not.
One platform
Four channels, one Callswala.
Call diverting
Calls forward to your team’s own phone. No new handset.
No new phone needed
Softphone app
Make and take calls from an app on your Android phone.
Android softphoneWhatsApp API
Talk to leads on WhatsApp. Keep your Business app.
Official WhatsApp APICall attribution
See the exact ad behind every call
- Dynamic number insertion shows a different number to each visitor
- Know the source, campaign and keyword for each call
- Calls are diverted to your team’s phone number
Your website shows a different number to each visitor
Visitor from Google AdsNumber A
Visitor from Meta AdsNumber B
Visitor from Google searchNumber C
Call comes inWe know the source
Better ads
Send calls and form leads to Google and Meta
- Send call conversions to Google Ads and Meta Ads
- Track Elementor forms and any other form type
- Help your ads find more people who really call and enquire
Conversions sent
Phone call→ Google Ads
Phone call→ Meta Ads
Elementor form→ Google Ads
Website form→ Meta Ads
Offline and local
Track newspaper ads, banners and Google Maps calls
- Give each offline campaign its own number
- See how many calls your newspaper or banner ad brought
- Use a dedicated number to track Google Business Profile calls
One number for each campaign
Sunday newspaper adOwn number
Hoarding on main roadOwn number
Google Business ProfileOwn number
Your team
Calls and WhatsApp, handled by your team
- Softphone app on your team’s Android phone
- WhatsApp API with coexistence support
- Follow up with every lead, not just the ones who picked up
Sample WhatsApp chat on desktop
WhatsApp
R
Rahul (Villa enquiry)
online
TODAY
Hi, I called about the villa project.10:42
Hello! Thanks for calling. Can we share the brochure and site visit timings?10:43
PDF
Here is the brochure. Saturday 11 AM works for a visit.10:43Villa-Brochure.pdf2 pages
Yes please. Saturday is fine.10:45
Type a message
Any website
Works with any website
Add one small script to your site. It works on WordPress, Elementor, Shopify, Wix, custom sites and more.
WordPress
Elementor
Shopify
Wix
Custom code
How it works
From signup to tracked calls, in minutes.
No install team. No week-long project. Get numbers, paste one script, and start seeing which ads bring real calls.
Get your numbers
Choose virtual numbers for your website and for each campaign. One number per source, so every call is attributed.
Add the script
Paste one script on your website. Connect Google Ads and Meta Ads so calls and form leads flow back as conversions.
Track and improve
See which campaigns bring real calls. Your ads learn from answered conversations, not just clicks.
Stuck anywhere? Book a demo — we walk you through it live.
Who it’s for
Made for businesses that get leads by phone
Perfect for real estate and for any business with a team that wants to know which online campaigns really convert.
Pricing
Simple pricing. No surprises.
Start with the Basic plan. More plans are coming soon.
Basic plan
₹1,000 / month
- ₹250 call credits every month (250 minutes at ₹1 per minute)
- Virtual number for call tracking
- Call and form conversions to Google Ads and Meta Ads
- Softphone app for your team
Call credits end on the last day of the month. After credits are used, calls cost ₹1 per minute.
FAQ
Questions? Answers.
Do I need a new phone?
No. Callswala forwards calls to your team’s own phone number. Your team can also use our softphone app on an Android phone.
What is dynamic number insertion (DNI)?
Your website shows a different phone number to visitors from different sources. When someone calls, we know if they came from Google Ads, Meta Ads or another source.
Can I track forms too?
Yes. We track Elementor forms and any other form type. Form leads can be sent to Google Ads and Meta Ads as conversions.
Can I track newspaper and banner ads?
Yes. Give each offline campaign its own virtual number and see how many calls it brings.
Can I track calls from Google Maps?
Yes. Use a dedicated number on your Google Business Profile to track those calls.
Does it work with WhatsApp?
Yes. We offer a WhatsApp API integration with coexistence support, so you can keep using your WhatsApp Business app.
What happens to unused call credits?
Credits expire at the end of each month. Calls after that cost ₹1 per minute.
Is there a free trial?
We do not offer a free trial. Book a demo and we will show you everything live and answer your questions.
Ready to know which ads really work?
Book a demo. We will show you how Callswala works for your business.
Book a demo