Call tracking, CRM and WhatsApp automation — under your brand.
Callswala bundles Plivo voice, dynamic number insertion, a WhatsApp Cloud API workspace, and GST-ready white-label billing into one multi-tenant platform. Resell call tracking the way it should have worked all along.
What Callswala does
Callswala is a web-based application for call tracking, marketing attribution, and conversion reporting. Businesses and agencies use Callswala to assign tracking phone numbers, log and review inbound calls, attribute calls to websites and marketing sources, manage leads in a CRM, and automate customer communications through WhatsApp.
Callswala is a multi-tenant SaaS platform. Authorized users sign in to manage organizations, configure call routing and tracking, review attribution reports, and connect third-party services such as Google Ads where those features are enabled for their account.
Google Ads integration
When an authorized user connects a Google Ads account, Callswala uses the Google Ads API to identify advertiser accounts available to that user, display existing conversion actions, and upload qualifying offline phone-call conversions to the Google Ads account and conversion action selected by the customer. Callswala does not create, edit, pause, or delete Google Ads campaigns, ads, ad groups, keywords, bids, or budgets.
Google user data is used only to provide the integration features described above and in our Privacy Policy. Users may disconnect Google Ads from Callswala or revoke access through their Google account settings at any time.
The platform
Four products. One operating system for call-driven growth.
Voice & Telephony
Plivo numbers, WebRTC softphone, smart routing.
Explore Voice & TelephonyCRM & Attribution
Leads, journeys, DNI, Google Ads conversions.
Explore CRM & AttributionWhatsApp Automation
Shared inbox, templates, workflow builder.
Explore WhatsApp AutomationBilling & White-Label
Wallets, GST invoices, reseller suite, branding.
Explore Billing & White-LabelFeatures
Pick a problem. We probably already solved it.
CRM & Attribution
Know which ad made the phone ring.
Drop a 1-line JS snippet on your site. Callswala swaps the displayed phone number based on UTM, gclid or referrer — and ties every inbound call to that campaign.
Voice & Telephony
A softphone that lives in the same tab as your CRM.
Floating dialer with full call controls — mute, hold, blind & warm transfer, conference, recording — and a clean mic-permission workflow that just works.
WhatsApp Automation
One WhatsApp inbox. Your whole team.
Plug in your Meta WABA credentials and Callswala becomes your shared WhatsApp workspace — real-time, multi-agent, with every thread linked to the lead.
CRM & Attribution
Train Google Ads on the calls that actually closed.
Connect Google Ads with OAuth, map your conversion actions, and Callswala uploads every qualified call as a conversion — with retry and backoff if Google blips.
Billing & White-Label
Your logo. Your domain. Our platform.
Upload your logo and favicon, set your colors, point a custom domain at Callswala — and your clients log in to your brand, not ours.
Billing & White-Label
GST done right. Quietly. Every month.
Invoices generate automatically with 18% GST applied, GSTIN captured per org, and PDFs available for download. Your accountant will thank you.
Attribution that closes the loop
From the click to the call to the conversion — one chain.
Drop our JS snippet on your site. Dynamic Number Insertion swaps the number based on the visitor's UTMs, gclid or referrer. When they call, the right number tells us the right campaign — and the qualified call goes straight back to Google Ads as a conversion.
How DNI works →Pricing
Three plans. Wholesale rates. Yours to mark up.
Ready to run call tracking like a real product business?
Book a 20-minute demo. We'll show you the reseller surface, a live DNI walkthrough, and the WhatsApp inbox in action.
Book a demo