Build, preview and ship templates without leaving the app.
Drag-build templates with header media, body variables, footers and buttons. Submit to Meta, see approval status, duplicate or edit — without ever opening Business Manager.
The problem
Meta's Business Manager template flow is slow, opaque, and hard to share across a team. Most operators copy-paste between tabs and lose track of approval status.
How Callswala solves it
Callswala mirrors the template surface with a visual builder and a 15-minute cache against Meta — fast UI, fresh data, full history of approvals and rejections.
What you get
Visual block builder
Header (text/media), body with {{1}} variables, footer, up to 10 buttons.
Meta sync with 15-min cache
Approval state is always close to real-time without hammering the API.
Duplicate, edit, delete
Iterate on templates without rebuilding from scratch.
Approval-state visibility
Approved / pending / rejected — with Meta's rejection reason inline.
FAQs
How long does approval take?▾
Usually under an hour for utility templates, longer for marketing. Meta sets the SLA, not us.