Three tiers. One platform. Real margins.
Master Admin manages the platform. Resellers manage their clients. Clients manage their teams. Every tier has its own dashboard, scoping and pooled quotas.
The problem
Most call-tracking tools are single-tenant — to resell them, you end up running ten separate accounts, ten separate invoices and zero economies of scale.
How Callswala solves it
Callswala is true multi-tenant. One platform serves Master Admin, dozens of resellers, and hundreds of clients with strict scoping and clean impersonation.
What you get
3-tier hierarchy
Master Admin → Reseller/Agency → Client (admin + members/agents).
Role-based dashboards
/admin, /client, /agent — each surface tailored to the role.
Impersonation with 'viewing as'
Support a reseller's client without ever asking for their password.
Org switcher with parent-child scoping
Switch between your orgs in one click; data scope updates automatically.
Email invitations with role assignment
Invite a user once, role assigned on accept.
FAQs
Can resellers have their own resellers?▾
Today the hierarchy is 3 tiers (Master → Reseller → Client). Sub-resellers are on the roadmap.